It looks like you're coming from somewhere else

Some regions might not offer specific services for your location.

CASE STUDIES

Darrell Lea / Melbourne Fashion Week

Issue

Launch Darrell Lea’s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.

Insight

Melbourne Fashion Week (M/FW) is the country’s premier consumer fashion event, attracting over 175,000 people each year and the attention of major media outlets.

Idea

Create a national fashion design competition for consumers to design sweet fashion made with Darrel Lea. Finalist designs featuring in press, a public voted consumer promotion, and on the catwalk at M/FW week.

Impact

40k

Unique Visitors

+5m

Media impressions

This includes New Idea and live weather crosses on Channel 7 & 9.

More Case Studies