Issue
After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.
Insight
62% of Australians try to support local businesses when they can & more 85% live within 50km of the beach.
Idea
Show that every sip of juice, supports Surf Life Saving Australia. Spanning across a media launch and grass roots roadshow, OLV, Radio, OOH, instore & on pack.
Impact
+1.7%
Category Growth
+2.1%
Growth In Coles
+3.0%
Market Share
This was driven by +2.7% growth in sales value and +1.9% in unit sales.
