Challenge
Samsonite wanted to step-change the way it spoke to shoppers in both their own retail environments and concessions alike, through a more engaging brand and selection experience.
Insight
Long-term brand awareness has been high, around 80%, among shoppers in the luggage purchase journey; however, the target audience was not aware of its superior technology and build quality differential vs the competition.
Strategic Idea
To bring an immersive experience across all consideration moments for last mile shoppers.
Creative Idea
“Our Story”—unpacking Samsonite concept-to-build-to-usage.
Hook
Delivered interactivity at every in-store journey touchpoint.
Activation
Bespoke interactive digital screens content and physical product discovery tactility.
Impact
5
European Markets
400
Minutes of digital content
20%+
Product engagement time
