{"id":389,"date":"2024-05-24T01:00:04","date_gmt":"2024-05-24T01:00:04","guid":{"rendered":"https:\/\/www.marsunited.com\/uk\/?p=389"},"modified":"2024-05-27T01:10:10","modified_gmt":"2024-05-27T01:10:10","slug":"unilever-personal-care-brands-euro2024","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/uk\/2024\/05\/24\/unilever-personal-care-brands-euro2024\/","title":{"rendered":"Unilever Personal Care Brands Euro2024"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”40px|0px|24px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Challenge” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ max_width=”744px” custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” max_width=”744px” custom_padding=”|0px|24px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”]

Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations.<\/p>\n

With an open dialogue with UEFA, Unilever wanted to establish a credible and consistent link to UEFA Euro 2024 across Europe, which is something that had not been done before.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”40px|0px|24px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Activation” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ max_width=”744px” custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” max_width=”744px” custom_padding=”|0px|24px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”]

A European-wide mass ticketing promotion which gives shoppers the chance to win official UEFA Euro 2024 tickets, from qualifying all the way up until the final, with successful EU rollout across all markets including UK, Germany, France, Spain, Italy, and Eastern Europe.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Impact” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ max_width=”744px” custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|24px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”100%” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”gcid-92bb32dd-6e0e-4429-9d44-293093944292″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}” theme_builder_area=”post_content”]

<\/span>Key Euro markets participation<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”20+” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”gcid-92bb32dd-6e0e-4429-9d44-293093944292″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}” theme_builder_area=”post_content”]

<\/span>Customer-specific promo overlays<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”10+” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”gcid-92bb32dd-6e0e-4429-9d44-293093944292″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}” theme_builder_area=”post_content”]

<\/span>EU markets<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][wdcl_image_carousel is_autoplay=”off” nav_pagi=”nav_pagi” slide_count=”1″ is_auto_height=”on” pagi_height=”8px” pagi_width=”80px” pagi_radius=”on|0px|0px|0px|0px” pagi_spacing=”4px” pagi_color_active=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ pagi_width_active=”80px” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||48px||false|false” locked=”off” global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}” theme_builder_area=”post_content”][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/uk\/wp-content\/uploads\/sites\/4\/2024\/05\/unilever-personal-care-euro2024-2.png” _builder_version=”4.25.0″ global_colors_info=”{}” theme_builder_area=”post_content”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/uk\/wp-content\/uploads\/sites\/4\/2024\/05\/unilever-personal-care-euro2024-3-scaled.jpg” _builder_version=”4.25.0″ global_colors_info=”{}” theme_builder_area=”post_content”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/uk\/wp-content\/uploads\/sites\/4\/2024\/05\/unilever-personal-care-euro2024-4.jpg” _builder_version=”4.25.0″ global_colors_info=”{}” theme_builder_area=”post_content”][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations. With an open dialogue with UEFA, Unilever wanted to establish a credible and consistent link to UEFA Euro 2024 across Europe, […]<\/p>\n","protected":false},"author":26,"featured_media":390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"\nUnilever Personal Care Brands Euro2024 - Mars United - United Kingdom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/uk\/2024\/05\/24\/unilever-personal-care-brands-euro2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever Personal Care Brands Euro2024 - Mars United - United Kingdom\" \/>\n<meta property=\"og:description\" content=\"Unilever Personal Care brands wanted to move from developing decentralized sports programmers across Europe to a more centralized approach that would drive consistency across markets, operational efficiencies and allow for stronger customer commercial negotiations. 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