{"id":35,"date":"2024-05-03T00:56:52","date_gmt":"2024-05-03T04:56:52","guid":{"rendered":"https:\/\/www.marsunited.com\/uk\/customer-development\/"},"modified":"2024-07-12T00:16:52","modified_gmt":"2024-07-12T00:16:52","slug":"customer-development","status":"publish","type":"page","link":"https:\/\/www.marsunited.com\/uk\/retail-consultancy\/customer-development\/","title":{"rendered":"Customer Development"},"content":{"rendered":"

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Discover how to drive brand growth through the world’s
top retailers<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” max_width=”744px” custom_margin_tablet=”” custom_margin_phone=”0px|0px|16px|0px|false|true” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]<\/p>\n

Working with retailers is becoming increasingly complicated. It takes more than just a smart strategy to ensure your brand stands out. You have to anticipate every movement in the market, make sure you\u2019re ready to address any changes and meet the needs of shoppers before they occur. This is our specialty.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.25.0″ _module_preset=”default” background_color=”rgba(35,31,32,0.7)” custom_padding=”80px||80px||false|false” custom_padding_tablet=”104px||120px||false|false” custom_padding_phone=”48px||56px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” positioning=”absolute” position_origin_a=”bottom_left” width=”100%” max_width=”none” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|true” animation_style=”slide” animation_direction=”bottom” global_module=”22″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/05\/bottom-left-decoration.svg” title_text=”Bottom Left Decoration” show_bottom_space=”off” _builder_version=”4.25.0″ _module_preset=”default” height_tablet=”” height_phone=”56px” height_last_edited=”on|phone” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” positioning=”absolute” position_origin_a=”top_right” width=”100%” max_width=”none” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” animation_style=”slide” animation_direction=”top” custom_css_main_element=”pointer-events: none;” global_module=”31″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/05\/top-right-decoration.svg” title_text=”Top Right Decoration” show_bottom_space=”off” align=”right” admin_label=”Image” _builder_version=”4.25.0″ _module_preset=”default” height_tablet=”” height_phone=”56px” height_last_edited=”on|phone” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||32px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”We know how to help you secure retailer buy-in, deliver thought leadership and make your commerce marketing efforts truly transformational.” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”gcid-primary-color” max_width=”744px” global_colors_info=”{%22gcid-primary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”24px||24px||false|false” custom_margin_tablet=”24px||24px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_phone=”0px|24px|0px|24px|false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Joint Business Planning” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”gcid-primary-color” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]<\/p>\n

A guided approach to identify the intersections between internal priorities and retailer enterprise priorities and to bring clear short- and long-term initiatives to key retailers.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Retail Media Network Managed Service” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”#ffffff” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]<\/p>\n

Our team of retail-specific customer leaders will plan, negotiate, manage, execute, and measure your retail media network managed service needs.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”||24px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Category Acceleration Workshop” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”gcid-primary-color” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]<\/p>\n

Our team will facilitate a working session for cross-functional stakeholders within the supplier and retailer enterprise to identify trends, insights, friction points and other key factors.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Three-Year Customer Growth Planning” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”#ffffff” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]<\/p>\n

Through guided work sessions and action planning, your team will identify five-year growth opportunities broken down into three-year channel and retail-specific strategies.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”flex-col” _builder_version=”4.25.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”superscript” _builder_version=”4.25.0″ _module_preset=”1e3badb6-a5f7-4a63-b702-132b6f86606f” text_text_color=”gcid-primary-color” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]<\/p>\n

Why Mars United\u00a0Commerce<\/p>\n

[\/et_pb_text][et_pb_text module_class=”chartreuse-box” _builder_version=”4.25.0″ _module_preset=”1e3badb6-a5f7-4a63-b702-132b6f86606f” global_colors_info=”{}”]<\/p>\n

Customer Development?<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_heading title=”We have full commerce teams embedded in the backyards of the nation\u2019s most influential retailers.” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_level=”h3″ title_text_color=”#FFFFFF” animation_direction=”bottom” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][et_pb_heading title=”Connectivity” _builder_version=”4.25.0″ _module_preset=”fded2afb-59ee-4a9f-8563-3c535db15c42″ title_text_color=”gcid-primary-color” custom_padding=”16px|0px|8px|16px|false|false” global_colors_info=”{%22gcid-primary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_font=”HelveticaNeueRegular|300|||||||” text_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_padding=”0px|16px|16px|16px|false|false” border_color_all=”#efece6″ border_width_bottom=”1px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

400+ direct individual relationships across retailer enterprise departments.<\/p>\n

[\/et_pb_text][et_pb_heading title=”Scale” _builder_version=”4.25.0″ _module_preset=”fded2afb-59ee-4a9f-8563-3c535db15c42″ title_text_color=”#ffffff” custom_padding=”16px|0px|8px|16px|false|false” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-primary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_font=”HelveticaNeueRegular|300|||||||” text_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_padding=”0px|16px|16px|16px|false|false” border_color_all=”#efece6″ border_width_bottom=”1px” border_color_bottom=”#FFFFFF” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]<\/p>\n

150+ in market retail specific commerce experts covering 10+ channels and 50+ retailers.<\/p>\n

[\/et_pb_text][et_pb_heading title=”Experience” _builder_version=”4.25.0″ _module_preset=”fded2afb-59ee-4a9f-8563-3c535db15c42″ title_text_color=”#ffffff” custom_padding=”16px|0px|8px|16px|false|false” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-primary-color%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_font=”HelveticaNeueRegular|300|||||||” text_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_padding=”0px|16px|16px|16px|false|false” border_color_all=”#efece6″ border_width_bottom=”1px” border_color_bottom=”#FFFFFF” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]<\/p>\n

Over $500M in budget and 3000+ programs executed per year with nine supplier-of-the-year designations for our clients.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”60px||40px||false|false” custom_padding_phone=”24px|24px|0px|24px|false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”492d8fba-bb2a-4937-9c1c-970982227866″ text_font=”Source Code Pro|700||on|||||” text_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ text_font_size_phone=”18px” global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22text_text_color%22%93}”]<\/p>\n

See how we\u2019ve given top international brands the opportunity to grow.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_text=”SEE MORE” disabled_on=”on|on|on” _builder_version=”4.25.0″ _module_preset=”33eb1f06-7a2a-4b98-a277-292b3dd17359″ custom_margin=”0px|0px|auto|0px|false|false” custom_padding=”1px|24px|0px|24px|false|true” hover_enabled=”0″ global_colors_info=”{}” disabled=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”custom-post-slider” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” custom_css_main_element=”overflow: hidden;” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” max_width=”2560px” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ 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Marilyn\u00ae<\/p>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” button_text=”FIND OUT MORE” disabled_on=”off|off|off” module_class=”tertiary_button” _builder_version=”4.25.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”18px” button_bg_color=”RGBA(255,255,255,0)” button_border_color=”RGBA(255,255,255,0)” button_border_radius=”50px” button_letter_spacing=”1.08px” button_font=”Source Code Pro|700|||||||” button_icon=”||fa||900″ button_icon_color=”#231f20″ button_on_hover=”off” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”8px|24px|8px|0px|true|false” button_text_size_tablet=”18px” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” locked=”off” 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Marilyn\u00ae<\/p>\n

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Founded by Marilyn Barnett in 1973, the Mars Agency revolutionized the world of commerce as the first ever shopper marketing agency.<\/p>\n","protected":false},"author":17,"featured_media":29,"parent":33,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-35","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCustomer Development - Mars United - United Kingdom<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/uk\/retail-consultancy\/customer-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Development - Mars United - 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