{"id":845,"date":"2024-09-15T23:54:26","date_gmt":"2024-09-15T23:54:26","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/?p=845"},"modified":"2024-09-15T23:54:27","modified_gmt":"2024-09-15T23:54:27","slug":"nescafe-rtd","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/","title":{"rendered":"Nescaf\u00e9 RTD"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Challenge” _builder_version=”4.25.0″ _module_preset=”d4f13fe2-d8fc-48af-a994-de4fdccf4ce9″ theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”7b58673f-00f5-48f9-b327-16945fba409a” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Reach 50,000 people with CHILLED samples of the new Nescafe RTDs during the Auckland Covid lockdown within a very tight lead time and delivery window.<\/p>\n

[\/et_pb_text][et_pb_heading title=”Solution” _builder_version=”4.25.0″ _module_preset=”d4f13fe2-d8fc-48af-a994-de4fdccf4ce9″ theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″ custom_padding=”64px|0px|0px|0px|false|true”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”7b58673f-00f5-48f9-b327-16945fba409a” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons \u2013 all outside Auckland \u2013 to sample the chilled samples to their staff and clients. Samples were all distributed within a 3-week period and all sites put up advertising provided. Job done!\u00a0<\/p>\n

[\/et_pb_text][wdcl_image_carousel is_autoplay=”off” nav_pagi=”nav_pagi” slide_count=”1″ is_auto_height=”on” pagi_height=”8px” pagi_width=”80px” pagi_radius=”on|0px|0px|0px|0px” pagi_spacing=”4px” pagi_color_active=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ pagi_width_active=”80px” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-4.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Contactless Sampling – Nescafe RTD 4″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-5.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Contactless Sampling – Nescafe RTD 5″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-3.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Contactless Sampling – Nescafe RTD 3″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-Header.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Contactless Sampling – Nescafe RTD – Header” sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child _builder_version=”4.25.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Contactless Sampling – Nescafe RTD 6″ photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child _builder_version=”4.25.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Contactless Sampling – Nescafe RTD 2″ photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-2.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child _builder_version=”4.25.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Contactless Sampling – Nescafe RTD 1″ photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-1.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Reach 50,000 people with CHILLED samples of the new Nescafe RTDs during the Auckland Covid lockdown within a very tight lead time and delivery window.We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons \u2013 all outside Auckland \u2013 to sample the chilled samples to […]<\/p>\n","protected":false},"author":17,"featured_media":848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actvations-case-study-mass"],"acf":[],"yoast_head":"\nNescaf\u00e9 RTD - Mars United - New Zealand<\/title>\n<meta name=\"description\" content=\"We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nescaf\u00e9 RTD - Mars United - New Zealand\" \/>\n<meta property=\"og:description\" content=\"We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/\" \/>\n<meta property=\"og:site_name\" content=\"Mars United - New Zealand\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-15T23:54:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-15T23:54:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"1560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Nescaf\u00e9 RTD\",\"datePublished\":\"2024-09-15T23:54:26+00:00\",\"dateModified\":\"2024-09-15T23:54:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/\"},\"wordCount\":647,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Contactless-Sampling-Nescafe-RTD-6.jpg\",\"articleSection\":[\"Activations Case Study - Mass Targeted Sampling\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/\",\"name\":\"Nescaf\u00e9 RTD - Mars United - New Zealand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Contactless-Sampling-Nescafe-RTD-6.jpg\",\"datePublished\":\"2024-09-15T23:54:26+00:00\",\"dateModified\":\"2024-09-15T23:54:27+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Contactless-Sampling-Nescafe-RTD-6.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Contactless-Sampling-Nescafe-RTD-6.jpg\",\"width\":1170,\"height\":1560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-nescafe-rtd\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nescaf\u00e9 RTD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/#website\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/\",\"name\":\"Mars United - New Zealand\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nescaf\u00e9 RTD - Mars United - New Zealand","description":"We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/","og_locale":"en_US","og_type":"article","og_title":"Nescaf\u00e9 RTD - Mars United - New Zealand","og_description":"We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons.","og_url":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/","og_site_name":"Mars United - New Zealand","article_published_time":"2024-09-15T23:54:26+00:00","article_modified_time":"2024-09-15T23:54:27+00:00","og_image":[{"width":1170,"height":1560,"url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#article","isPartOf":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/"},"author":{"name":"","@id":""},"headline":"Nescaf\u00e9 RTD","datePublished":"2024-09-15T23:54:26+00:00","dateModified":"2024-09-15T23:54:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/"},"wordCount":647,"commentCount":0,"image":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg","articleSection":["Activations Case Study - Mass Targeted Sampling"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/","url":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/","name":"Nescaf\u00e9 RTD - Mars United - New Zealand","isPartOf":{"@id":"https:\/\/www.marsunited.com\/nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#primaryimage"},"image":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg","datePublished":"2024-09-15T23:54:26+00:00","dateModified":"2024-09-15T23:54:27+00:00","author":{"@id":""},"description":"We tapped into our Mars United databases and signed up 160 university and school staff rooms, businesses, and hair salons.","breadcrumb":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#primaryimage","url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg","contentUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg","width":1170,"height":1560},{"@type":"BreadcrumbList","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-nescafe-rtd\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marsunited.com\/nz\/"},{"@type":"ListItem","position":2,"name":"Nescaf\u00e9 RTD"}]},{"@type":"WebSite","@id":"https:\/\/www.marsunited.com\/nz\/#website","url":"https:\/\/www.marsunited.com\/nz\/","name":"Mars United - New Zealand","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marsunited.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Person","@id":"","url":"https:\/\/www.marsunited.com\/nz\/case-studies-author\/"}]}},"region":"","featured_image_data":{"url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Contactless-Sampling-Nescafe-RTD-6.jpg","alt":""},"_links":{"self":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":0,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts\/845\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/media\/848"}],"wp:attachment":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/media?parent=845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/categories?post=845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/tags?post=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}