{"id":827,"date":"2024-09-15T22:48:43","date_gmt":"2024-09-15T22:48:43","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/?p=827"},"modified":"2024-09-15T22:48:44","modified_gmt":"2024-09-15T22:48:44","slug":"maggi-meals","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-maggi-meals\/","title":{"rendered":"Maggi Meals"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”7b58673f-00f5-48f9-b327-16945fba409a” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Maggi had just launched a new range of delicious recipe bases. Getting people to
taste was a key strategy to build demand. To accommodate restrictions, we
designed and ran a contactless sampling campaign, reaching out to school
staff rooms and facilitated playgroups.<\/p>\n

Over 3000 people were given the opportunity to cook with the recipe bases at home
and enter into a photo competition via a QR code. The campaign was very
successful with most people receiving the samples enjoying a delicious Maggi Meal.<\/p>\n

[\/et_pb_text][wdcl_image_carousel is_autoplay=”off” nav_pagi=”nav_pagi” slide_count=”1″ is_auto_height=”on” pagi_height=”8px” pagi_width=”80px” pagi_radius=”on|0px|0px|0px|0px” pagi_spacing=”4px” pagi_color_active=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ pagi_width_active=”80px” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Maggi-Meals-Sampling-1.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Maggi Meals Sampling 1″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Maggi-Meals-Sampling-4.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Maggi Meals Sampling 4″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Maggi-Meals-Sampling-5.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Maggi Meals Sampling 5″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Maggi-Meals-Sampling-2.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Maggi Meals Sampling 2″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child _builder_version=”4.25.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Maggi Meals Sampling 3″ photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Maggi-Meals-Sampling-3.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child _builder_version=”4.25.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Maggi Meals Sampling 7″ photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Maggi-Meals-Sampling-7.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child _builder_version=”4.25.0″ _module_preset=”default” theme_builder_area=”post_content” title_text=”Maggi Meals Sampling 6″ photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Maggi-Meals-Sampling-6.jpg” hover_enabled=”0″ sticky_enabled=”0″][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Maggi had just launched a new range of delicious recipe bases. Getting people totaste was a key strategy to build demand. To accommodate restrictions, wedesigned and ran a contactless sampling campaign, reaching out to schoolstaff rooms and facilitated playgroups. Over 3000 people were given the opportunity to cook with the recipe bases at homeand enter […]<\/p>\n","protected":false},"author":17,"featured_media":830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actvations-case-study-mass"],"acf":[],"yoast_head":"\nMaggi Meals - Mars United - New Zealand<\/title>\n<meta name=\"description\" content=\"We designed and ran a contactless sampling campaign, reaching out to school staff rooms and facilitated playgroups\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/nz\/case-studies-maggi-meals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maggi Meals - 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