{"id":755,"date":"2024-09-13T04:53:39","date_gmt":"2024-09-13T04:53:39","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/?p=755"},"modified":"2024-09-13T04:53:39","modified_gmt":"2024-09-13T04:53:39","slug":"tip-top-kapiti","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/","title":{"rendered":"Tip Top Kapiti"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.0″ _module_preset=”7b58673f-00f5-48f9-b327-16945fba409a” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

The ice-cream market is highly competitive. To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations. Once customers tried the new flavours it was almost impossible for them not to buy!<\/p>\n

[\/et_pb_text][wdcl_image_carousel is_autoplay=”off” nav_pagi=”nav_pagi” slide_count=”1″ is_auto_height=”on” pagi_height=”8px” pagi_width=”80px” pagi_radius=”on|0px|0px|0px|0px” pagi_spacing=”4px” pagi_color_active=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ pagi_width_active=”80px” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-2.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Instore Sampling Tip Top Kapiti Minis 2″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-1.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Instore Sampling Tip Top Kapiti Minis 1″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Instore Sampling Tip Top Kapiti Minis 3″ sticky_enabled=”0″][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

The ice-cream market is highly competitive. To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations. Once customers tried the new flavours it was almost impossible for them not to buy!

\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t
\n \n <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":17,"featured_media":756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activations-case-study"],"acf":[],"yoast_head":"\nTip Top Kapiti - Mars United - New Zealand<\/title>\n<meta name=\"description\" content=\"To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tip Top Kapiti - Mars United - New Zealand\" \/>\n<meta property=\"og:description\" content=\"To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/\" \/>\n<meta property=\"og:site_name\" content=\"Mars United - New Zealand\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-13T04:53:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1762\" \/>\n\t<meta property=\"og:image:height\" content=\"1175\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Tip Top Kapiti\",\"datePublished\":\"2024-09-13T04:53:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/\"},\"wordCount\":355,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg\",\"articleSection\":[\"Activations Case Study - Instore\"],\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/\",\"name\":\"Tip Top Kapiti - Mars United - New Zealand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg\",\"datePublished\":\"2024-09-13T04:53:39+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/09\\\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg\",\"width\":1762,\"height\":1175},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-tip-top-kapiti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tip Top Kapiti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/#website\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/\",\"name\":\"Mars United - New Zealand\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tip Top Kapiti - Mars United - New Zealand","description":"To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/","og_locale":"en_US","og_type":"article","og_title":"Tip Top Kapiti - Mars United - New Zealand","og_description":"To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations","og_url":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/","og_site_name":"Mars United - New Zealand","article_published_time":"2024-09-13T04:53:39+00:00","og_image":[{"width":1762,"height":1175,"url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#article","isPartOf":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/"},"author":{"name":"","@id":""},"headline":"Tip Top Kapiti","datePublished":"2024-09-13T04:53:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/"},"wordCount":355,"commentCount":0,"image":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg","articleSection":["Activations Case Study - Instore"],"inLanguage":"en-NZ","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/","url":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/","name":"Tip Top Kapiti - Mars United - New Zealand","isPartOf":{"@id":"https:\/\/www.marsunited.com\/nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#primaryimage"},"image":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg","datePublished":"2024-09-13T04:53:39+00:00","author":{"@id":""},"description":"To increase sales of the Kapiti Minis Ice-cream range, Mars United ran tasting sessions in leading supermarkets and petrol stations","breadcrumb":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#primaryimage","url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg","contentUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg","width":1762,"height":1175},{"@type":"BreadcrumbList","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-tip-top-kapiti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marsunited.com\/nz\/"},{"@type":"ListItem","position":2,"name":"Tip Top Kapiti"}]},{"@type":"WebSite","@id":"https:\/\/www.marsunited.com\/nz\/#website","url":"https:\/\/www.marsunited.com\/nz\/","name":"Mars United - New Zealand","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marsunited.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Person","@id":"","url":"https:\/\/www.marsunited.com\/nz\/case-studies-author\/"}]}},"region":"","featured_image_data":{"url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/Instore-Sampling-Tip-Top-Kapiti-Minis-3.jpg","alt":""},"_links":{"self":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":0,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}