{"id":703,"date":"2024-09-13T00:30:51","date_gmt":"2024-09-13T00:30:51","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/?p=703"},"modified":"2024-09-13T00:54:02","modified_gmt":"2024-09-13T00:54:02","slug":"indomie","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-indomie\/","title":{"rendered":"Indomie"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;7b58673f-00f5-48f9-b327-16945fba409a&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>Who doesn\u2019t love Indomie Noodles! Indomie recently launched a new hot and spicy premium noodle range. To support the launch, we ran an in-store sampling campaign targeting noodle lovers in key stores. This was part of a larger campaign involving key account head office activations, trade shows and in office sampling.\u00a0<\/p>[\/et_pb_text][wdcl_image_carousel is_autoplay=&#8221;off&#8221; nav_pagi=&#8221;nav_pagi&#8221; slide_count=&#8221;1&#8243; is_auto_height=&#8221;on&#8221; pagi_height=&#8221;8px&#8221; pagi_width=&#8221;80px&#8221; pagi_radius=&#8221;on|0px|0px|0px|0px&#8221; pagi_spacing=&#8221;4px&#8221; pagi_color_active=&#8221;gcid-40f11e33-f36e-4924-a466-57d51b53dd28&#8243; pagi_width_active=&#8221;80px&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}&#8221; theme_builder_area=&#8221;post_content&#8221; locked=&#8221;off&#8221; sticky_enabled=&#8221;0&#8243;][wdcl_image_carousel_child photo=&#8221;https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/office-food-sampling-Indomie-tastings.jpeg&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;Kitchen with chefs cooking indomie noodles for customers&#8221; title_text=&#8221;office-food-sampling-Indomie-tastings&#8221; sticky_enabled=&#8221;0&#8243;][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=&#8221;https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/indomie-2.png&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; title_text=&#8221;indomie-2&#8243; sticky_enabled=&#8221;0&#8243;][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=&#8221;https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/09\/instore-food-sampling-Indomie-tastings-1.jpg&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;Brand Ambassador at indomie stall offering samples of a hot spicy noodle&#8221; title_text=&#8221;instore-food-sampling-Indomie-tastings-1&#8243; sticky_enabled=&#8221;0&#8243;][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Who doesn\u2019t love Indomie Noodles! Indomie recently launched a new hot and spicy premium noodle range. To support the launch, we ran an in-store sampling campaign targeting noodle lovers in key stores. 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