{"id":674,"date":"2024-09-16T23:49:33","date_gmt":"2024-09-16T23:49:33","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/2024\/08\/26\/jacobs-creek-in-store-sampling\/"},"modified":"2024-09-16T23:49:37","modified_gmt":"2024-09-16T23:49:37","slug":"jacobs-creek-in-store-sampling","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-jacobs-creek-in-store-sampling\/","title":{"rendered":"Jacob’s Creek \u2013\u00a0 In Store Wine Sampling"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”40px|0px|24px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Issue” _builder_version=”4.25.0″ _module_preset=”d4f13fe2-d8fc-48af-a994-de4fdccf4ce9″ custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”7b58673f-00f5-48f9-b327-16945fba409a” max_width=”744px” custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”]

How do we drive appraisal of the Jacob\u2019s Creek Double Barrel range of wine\u2019s, delivering conversion to sale across Liquorland, BWS, 1st Choice & Indies?<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Insight” _builder_version=”4.25.0″ _module_preset=”d4f13fe2-d8fc-48af-a994-de4fdccf4ce9″ custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”7b58673f-00f5-48f9-b327-16945fba409a” custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}” theme_builder_area=”post_content”]

Wine buyers are more likely to purchase if recommended by a friend or someone they trust. 89% of shoppers will become a repeat buyer once converted to first purchase.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”Idea” _builder_version=”4.25.0″ _module_preset=”d4f13fe2-d8fc-48af-a994-de4fdccf4ce9″ custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”7b58673f-00f5-48f9-b327-16945fba409a” custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}” theme_builder_area=”post_content”]

Our vision was to conduct the largest in-store taste testing program in the history of Pernod Ricard.<\/p>\n

By hiring a friendly and approachable team of wine lovers who could credibly conduct taste testing sessions, whilst educating shoppers on the complexities of Jacob\u2019s Creek Double Barrel\u2019s unique proposition.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_video src=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/Jacobs_Creek_Double_Barrel.mp4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_video][et_pb_heading title=”Impact” _builder_version=”4.25.0″ _module_preset=”d4f13fe2-d8fc-48af-a994-de4fdccf4ce9″ custom_margin=”64px|0px|0px|0px|false|true” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”73K” _builder_version=”4.25.0″ _module_preset=”142609b5-59a0-4702-bf1f-033d5d51c9c4″ title_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”26548b43-ba13-4e11-ba27-5085f198e126″ text_text_color=”gcid-92bb32dd-6e0e-4429-9d44-293093944292″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}” theme_builder_area=”post_content”]

taste tests across the campaign period<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”+12.7% ” _builder_version=”4.25.0″ _module_preset=”142609b5-59a0-4702-bf1f-033d5d51c9c4″ title_text_color=”#ff3333″ locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”26548b43-ba13-4e11-ba27-5085f198e126″ text_text_color=”#231f20″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}” theme_builder_area=”post_content”]

conversion from sample to sale, resulting in 52 week record spikes\u00a0<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_heading title=”+191% ” _builder_version=”4.25.0″ _module_preset=”142609b5-59a0-4702-bf1f-033d5d51c9c4″ title_text_color=”#ff3333″ hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”26548b43-ba13-4e11-ba27-5085f198e126″ text_text_color=”#231f20″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}” theme_builder_area=”post_content”]

ROI across a 3-buy cycle period<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][wdcl_image_carousel is_autoplay=”off” nav_pagi=”nav_pagi” slide_count=”1″ is_auto_height=”on” pagi_height=”8px” pagi_width=”80px” pagi_radius=”on|0px|0px|0px|0px” pagi_spacing=”4px” pagi_color_active=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ pagi_width_active=”80px” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}” theme_builder_area=”post_content”][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/Picture2.png” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/Picture3-1.png” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/Picture4.png” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/Picture5.gif” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Explore how in-store sampling with expert-led taste testing for Jacob\u2019s Creek Double Barrel wines engaged shoppers and enhanced brand education across Liquorland, BWS, 1st Choice, and Indies.<\/p>\n","protected":false},"author":22,"featured_media":675,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[8],"tags":[9],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-case-study"],"acf":[],"yoast_head":"\nJacob's Creek \u2013\u00a0 In Store Wine Sampling - Mars United - New Zealand<\/title>\n<meta name=\"description\" content=\"In store sampling with expert-led taste testing for Jacob\u2019s Creek wines engaged shoppers across Liquorland, BWS, 1st Choice, and Indies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/nz\/case-studies-jacobs-creek-in-store-sampling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jacob's Creek \u2013\u00a0 In Store Wine Sampling - 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