{"id":247,"date":"2024-09-16T23:45:32","date_gmt":"2024-09-16T23:45:32","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/2024\/05\/13\/case-studies-golden-circle-sip-support\/"},"modified":"2024-09-18T01:27:41","modified_gmt":"2024-09-18T01:27:41","slug":"golden-circle-sip-support","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-golden-circle-sip-support\/","title":{"rendered":"Golden Circle Sip &amp; Support"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;40px|0px|24px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Issue&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;d4f13fe2-d8fc-48af-a994-de4fdccf4ce9&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;7b58673f-00f5-48f9-b327-16945fba409a&#8221; max_width=&#8221;744px&#8221; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p>After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Insight&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;d4f13fe2-d8fc-48af-a994-de4fdccf4ce9&#8243; title_text_color=&#8221;#231f20&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;7b58673f-00f5-48f9-b327-16945fba409a&#8221; text_text_color=&#8221;#231f20&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<p>62% of Australians try to support local businesses when they can &amp; more 85% live within 50km of the beach.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Idea&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;d4f13fe2-d8fc-48af-a994-de4fdccf4ce9&#8243; title_text_color=&#8221;#231f20&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;7b58673f-00f5-48f9-b327-16945fba409a&#8221; text_text_color=&#8221;#231f20&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<p>Show that every sip of juice, supports Surf Life Saving Australia. 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