{"id":243,"date":"2024-09-16T23:46:23","date_gmt":"2024-09-16T23:46:23","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/2024\/05\/13\/darrell-lea-melbourne-fashion-week\/"},"modified":"2024-09-16T23:46:28","modified_gmt":"2024-09-16T23:46:28","slug":"darrell-lea-melbourne-fashion-week","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/","title":{"rendered":"Darrell Lea \/ Melbourne Fashion Week"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”40px|0px|24px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Issue” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” max_width=”744px” custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}”]

Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Insight” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}”]

Melbourne Fashion Week (M\/FW) is the country\u2019s premier consumer fashion event, attracting over 175,000 people each year and the attention of major media outlets.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Idea” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}”]

Create a national fashion design competition for consumers to design sweet fashion made with Darrel Lea. Finalist designs featuring in press, a public voted consumer promotion, and on the catwalk at M\/FW week.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG2-1080×720-1.jpg” title_text=”CaseStudy_Darrel-Lea_IMG2-1080×720″ align=”center” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][et_pb_heading title=”Impact” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_margin=”64px|0px|0px|0px|false|true” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”40K” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_font=”MongooseMedium|500|||||||” title_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ hover_enabled=”0″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”gcid-92bb32dd-6e0e-4429-9d44-293093944292″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]

Unique Visitors<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”+5M” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_font=”MongooseMedium|500|||||||” title_text_color=”#ff3333″ hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}” sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”#231f20″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]

Media impressions<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” custom_margin=”8px|0px|48px|0px|false|true” global_colors_info=”{}”]

This includes New Idea and live weather crosses on Channel 7 & 9.<\/p>[\/et_pb_text][wdcl_image_carousel is_autoplay=”off” nav_pagi=”nav_pagi” slide_count=”1″ is_auto_height=”on” pagi_height=”8px” pagi_width=”80px” pagi_radius=”on|0px|0px|0px|0px” pagi_spacing=”4px” pagi_color_active=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ pagi_width_active=”80px” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” custom_padding=”||48px||false|false” global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}”][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/05\/CaseStudy_Darrel-Lea_IMG5-1080×720-1.jpg” _builder_version=”4.25.0″ global_colors_info=”{}”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/05\/CaseStudy_Darrel-Lea_IMG4-720×720-1.jpg” _builder_version=”4.25.0″ global_colors_info=”{}”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/05\/CaseStudy_Darrel-Lea_IMG3-720×720-1.jpg” _builder_version=”4.25.0″ global_colors_info=”{}”][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.<\/p>\n","protected":false},"author":20,"featured_media":244,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[8],"tags":[9],"class_list":["post-243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-case-study"],"acf":[],"yoast_head":"\nDarrell Lea \/ Melbourne Fashion Week - Mars United - New Zealand<\/title>\n<meta name=\"description\" content=\"After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Darrell Lea \/ Melbourne Fashion Week - Mars United - New Zealand\" \/>\n<meta property=\"og:description\" content=\"After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Mars United - New Zealand\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T23:46:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-16T23:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Darrell Lea \\\/ Melbourne Fashion Week\",\"datePublished\":\"2024-09-16T23:46:23+00:00\",\"dateModified\":\"2024-09-16T23:46:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/\"},\"wordCount\":1127,\"image\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/05\\\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg\",\"keywords\":[\"Case Study\"],\"articleSection\":[\"Case Study\"],\"inLanguage\":\"en-NZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/\",\"name\":\"Darrell Lea \\\/ Melbourne Fashion Week - Mars United - New Zealand\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/05\\\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg\",\"datePublished\":\"2024-09-16T23:46:23+00:00\",\"dateModified\":\"2024-09-16T23:46:28+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/05\\\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg\",\"contentUrl\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/05\\\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg\",\"width\":1920,\"height\":500,\"caption\":\"Darrell Lea \\\/ Melbourne Fashion Week\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-darrell-lea-melbourne-fashion-week\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Darrell Lea \\\/ Melbourne Fashion Week\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/#website\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/\",\"name\":\"Mars United - New Zealand\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/www.marsunited.com\\\/nz\\\/case-studies-author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Darrell Lea \/ Melbourne Fashion Week - Mars United - New Zealand","description":"After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/","og_locale":"en_US","og_type":"article","og_title":"Darrell Lea \/ Melbourne Fashion Week - Mars United - New Zealand","og_description":"After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.","og_url":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/","og_site_name":"Mars United - New Zealand","article_published_time":"2024-09-16T23:46:23+00:00","article_modified_time":"2024-09-16T23:46:28+00:00","og_image":[{"width":1920,"height":500,"url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/#article","isPartOf":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/"},"author":{"name":"","@id":""},"headline":"Darrell Lea \/ Melbourne Fashion Week","datePublished":"2024-09-16T23:46:23+00:00","dateModified":"2024-09-16T23:46:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/"},"wordCount":1127,"image":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg","keywords":["Case Study"],"articleSection":["Case Study"],"inLanguage":"en-NZ"},{"@type":"WebPage","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/","url":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/","name":"Darrell Lea \/ Melbourne Fashion Week - Mars United - New Zealand","isPartOf":{"@id":"https:\/\/www.marsunited.com\/nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/#primaryimage"},"image":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg","datePublished":"2024-09-16T23:46:23+00:00","dateModified":"2024-09-16T23:46:28+00:00","author":{"@id":""},"description":"After years of years promos maintaining market share but not brand salience, leverage the warmer months to drive brand of Golden Circle.Launch Darrell Lea\u2019s new Choc Sticks in a memorable and unexpected way to reach new consumers and leverage earned media to extend the media budget.","breadcrumb":{"@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/#primaryimage","url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg","contentUrl":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg","width":1920,"height":500,"caption":"Darrell Lea \/ Melbourne Fashion Week"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marsunited.com\/nz\/case-studies-darrell-lea-melbourne-fashion-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marsunited.com\/nz\/"},{"@type":"ListItem","position":2,"name":"Darrell Lea \/ Melbourne Fashion Week"}]},{"@type":"WebSite","@id":"https:\/\/www.marsunited.com\/nz\/#website","url":"https:\/\/www.marsunited.com\/nz\/","name":"Mars United - New Zealand","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marsunited.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Person","@id":"","url":"https:\/\/www.marsunited.com\/nz\/case-studies-author\/"}]}},"region":"","featured_image_data":{"url":"https:\/\/www.marsunited.com\/nz\/wp-content\/uploads\/sites\/3\/2024\/05\/CaseStudy_Darrel-Lea_IMG1_Hero_1920x500.jpg","alt":"Darrell Lea \/ Melbourne Fashion Week"},"_links":{"self":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":0,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marsunited.com\/nz\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}