{"id":235,"date":"2023-05-13T02:21:00","date_gmt":"2023-05-13T02:21:00","guid":{"rendered":"https:\/\/www.marsunited.com\/nz\/2023\/05\/12\/case-study-retail-media-network\/"},"modified":"2024-09-18T01:39:11","modified_gmt":"2024-09-18T01:39:11","slug":"retail-media-network","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/nz\/case-studies-retail-media-network\/","title":{"rendered":"TOP-TIER CONVENIENCE RETAILER: RETAIL MEDIA NETWORK BUILD"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;48px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Challenge&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;d4f13fe2-d8fc-48af-a994-de4fdccf4ce9&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; max_width=&#8221;744px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;7b58673f-00f5-48f9-b327-16945fba409a&#8221; custom_padding=&#8221;0px|0px|48px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; max_width=&#8221;744px&#8221; sticky_enabled=&#8221;0&#8243;]<p>The retailer was looking for a partner to help them to build a new retail media network from the ground up, including:<\/p>\n<ul>\n<li>Media planning &amp; buying<\/li>\n<li>Ad product development &amp; monetization<\/li>\n<li>Campaign development &amp; vendor-facing sales packages<\/li>\n<li>Sales &amp; vendor engagement<\/li>\n<\/ul>[\/et_pb_text][et_pb_heading title=&#8221;Solution&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;d4f13fe2-d8fc-48af-a994-de4fdccf4ce9&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; max_width=&#8221;744px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;7b58673f-00f5-48f9-b327-16945fba409a&#8221; custom_padding=&#8221;0px|0px|48px|0px|false|true&#8221; global_colors_info=&#8221;{}&#8221; max_width=&#8221;744px&#8221;]<p>After extensive diagnostics reviews and a capability gap analysis, The Mars Agency provided a recommendation and roadmap to commercialize their entire marketing ecosystem in addition to building the entire retail media network offering , including:<\/p>\n<ul>\n<li>Creation of the Gulp Media Network branding &amp; positioning<\/li>\n<li>Monetization of their marketing tentpole calendar<\/li>\n<li>Enablement of their MarTech infrastructure<\/li>\n<li>Monetization of their research offering, called The Brainfreeze Collective<\/li>\n<li>Creation and execution of a full-year PR marketing plan to drive awareness of this new offering<\/li>\n<\/ul>[\/et_pb_text][et_pb_heading title=&#8221;Progress To Date&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;d4f13fe2-d8fc-48af-a994-de4fdccf4ce9&#8243; custom_padding=&#8221;0px|0px|24px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; max_width=&#8221;744px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;7b58673f-00f5-48f9-b327-16945fba409a&#8221; 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