{"id":6055,"date":"2024-08-26T10:11:52","date_gmt":"2024-08-26T00:11:52","guid":{"rendered":"https:\/\/www.marsunited.com\/au\/?p=6055"},"modified":"2024-08-30T17:16:59","modified_gmt":"2024-08-30T07:16:59","slug":"nescafe-tv-week-logie-awards-sampling-partnership","status":"publish","type":"post","link":"https:\/\/www.marsunited.com\/au\/nescafe-tv-week-logie-awards-sampling-partnership\/","title":{"rendered":"Nescaf\u00e9 – TV Week Logie Awards"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”40px|0px|24px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Issue” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” max_width=”744px” custom_padding=”0px|0px|24px|0px|false|true” global_colors_info=”{}”]

How do we drive brand reappraisal to ensure Nescaf\u00e9 Gold portrays an \u2018idealised version of self\u2019 to Status Seeker audience, that were scalable, sharable and ownable.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Insight” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}”]

The increasing popularity of gourmet coffee has elevated coffee to more than just a beverage; it\u2019s a lifestyle statement and has become a way to express individuality.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Idea” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22,%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” custom_padding=”0px|0px|24px|0px|false|true” locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22,%22text_text_color%22%93}”]

We took NESCAFE to the Logies as a major sponsor of Australia\u2019s biggest night of glitz and glamour. We provided complimentary coffee to the stars as they walked down our Gold Carpet and took over a range of Logies locations in a PR event of epic proportions.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/Nescafe-TV-Week-Logie-Awards-.mp4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_heading title=”Impact” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ custom_margin=”64px|0px|0px|0px|false|true” global_colors_info=”{}”][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”306M” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_font=”MongooseMedium|500|||||||” title_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”gcid-92bb32dd-6e0e-4429-9d44-293093944292″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]

impressions from\u00a0 sponsorship alone<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”276K” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_font=”MongooseMedium|500|||||||” title_text_color=”#ff3333″ locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”#231f20″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]

taste tests vs. 250k target<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”644K” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_font=”MongooseMedium|500|||||||” title_text_color=”#ff3333″ locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”#231f20″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]

TASTINGS ACROSS ANNUAL ACTIVITY<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”+13%” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_font=”MongooseMedium|500|||||||” title_text_color=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”gcid-92bb32dd-6e0e-4429-9d44-293093944292″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]

INCREASED TRIAL<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”+9%” _builder_version=”4.25.0″ _module_preset=”07ecdeab-251f-496f-aa1f-8f1ca63dd89e” title_font=”MongooseMedium|500|||||||” title_text_color=”#ff3333″ locked=”off” global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22title_text_color%22%93,%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”0d658811-2be3-4a18-9ce7-62cf6f279cfa” text_text_color=”#231f20″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93,%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}”]

Purchase<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][wdcl_image_carousel is_autoplay=”off” nav_pagi=”nav_pagi” slide_count=”1″ is_auto_height=”on” pagi_height=”8px” pagi_width=”80px” pagi_radius=”on|0px|0px|0px|0px” pagi_spacing=”4px” pagi_color_active=”gcid-40f11e33-f36e-4924-a466-57d51b53dd28″ pagi_width_active=”80px” _builder_version=”4.25.0″ _module_preset=”default” width=”80%” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{%22gcid-40f11e33-f36e-4924-a466-57d51b53dd28%22:%91%22pagi_color_active%22%93}” sticky_enabled=”0″][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/LOGIES-1_-148-scaled.jpg” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/S6A6978.jpg” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/logies-3.png” _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” title_text=”logies 3″ sticky_enabled=”0″][\/wdcl_image_carousel_child][wdcl_image_carousel_child photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/logies-2.jpg” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/wdcl_image_carousel_child][wdcl_image_carousel_child _builder_version=”4.25.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” title_text=”Picture3″ photo=”https:\/\/www.marsunited.com\/au\/wp-content\/uploads\/sites\/2\/2024\/08\/Picture3.png” sticky_enabled=”0″][\/wdcl_image_carousel_child][\/wdcl_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Nescafe Gold successfully enhances brand visibility through a strategic sampling partnership with the TV Week Logies Awards. <\/p>\n","protected":false},"author":22,"featured_media":6065,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[18],"tags":[17],"class_list":["post-6055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","tag-case-study"],"acf":[],"yoast_head":"\nNescaf\u00e9 - TV Week Logie Awards - Mars United - Australia<\/title>\n<meta name=\"description\" content=\"Nescafe drives Gold through a sampling partnership with the TV Week Logies Awards giving away samples on the red carpet and a pop ups\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marsunited.com\/au\/nescafe-tv-week-logie-awards-sampling-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nescaf\u00e9 - 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