{"id":68,"date":"2024-05-03T02:16:39","date_gmt":"2024-05-03T06:16:39","guid":{"rendered":"https:\/\/www.themarsagency.com\/au\/marilyn\/"},"modified":"2024-08-26T11:43:49","modified_gmt":"2024-08-26T01:43:49","slug":"marilyn","status":"publish","type":"page","link":"https:\/\/www.marsunited.com\/au\/marilyn\/","title":{"rendered":"Marilyn"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_enable_image=&#8221;off&#8221; background_video_webm=&#8221;https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/05\/Marilyn_MU_Header_Video.1.1.webm&#8221; background_video_width=&#8221;100vw&#8221; background_video_height=&#8221;auto&#8221; background_video_pause_outside_viewport=&#8221;off&#8221; custom_margin=&#8221;150px||150px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_css_free_form=&#8221;@media only screen and (max-width: 600px) {||  .reverse-mobile {||    display: flex;||    flex-direction: column-reverse;||  }||}&#8221; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_heading title=&#8221;Revolutionising Commerce Analytics With Data and Insight&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;cafc6ebb-3f2c-4a23-9e34-d07608a4ee64&#8243; title_text_color=&#8221;gcid-primary-color&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22title_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;004cdac7-8e4f-4d36-84b4-4212ca102097&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row module_id=&#8221;title-mask&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;57905811-62d9-4ebf-8bc3-586358aff8a0&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;logo-slider-container&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;42b6223c-956e-4a2f-b7bc-7d228f4a4d39&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;936px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;marilyn-header&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;1e3badb6-a5f7-4a63-b702-132b6f86606f&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;60px|0px|16px|0px|false|true&#8221; hover_enabled=&#8221;0&#8243; custom_css_free_form=&#8221;.marilyn-header span {||  color: #fff;||  background-color: #555FED;||}&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Meet<span> Marilyn\u00a0<\/span><br \/>The Mars United Commerce Analytics Platform<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;b282b9d3-546d-4af4-a1ee-702a208ac01c&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Marilyn is <span style=\"font-weight: 400\">the industry\u2019s premier commerce technology marketing platform. Engineered to drive truth and performance, this revolutionary suite of technologies is the cornerstone of our data-driven decision-making process.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;80px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;As the great connector of data, intelligence, and results, Marilyn is the commerce analytics platform designed to deliver.&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;cafc6ebb-3f2c-4a23-9e34-d07608a4ee64&#8243; max_width=&#8221;744px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_level=&#8221;h2&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;56px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Better Data, Better Decisions&#8221; image=&#8221;https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/04\/intelligence.svg&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;8f447685-367b-4901-9d84-51ecb0b99850&#8243; header_letter_spacing=&#8221;0.36px&#8221; header_line_height=&#8221;160%&#8221; body_line_height=&#8221;160%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; header_level=&#8221;h3&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center\">Marilyn <span style=\"font-weight: 400\">enhances the decision-making process by connecting insights with intelligence across vendor partners, internal client departments, data providers<\/span><span style=\"font-weight: 400\">,<\/span><span style=\"font-weight: 400\"> and customers.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; 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global_colors_info=&#8221;{}&#8221;][et_pb_blurb title=&#8221;Stronger Business Results&#8221; image=&#8221;https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/05\/bar-graph.svg&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;8f447685-367b-4901-9d84-51ecb0b99850&#8243; body_line_height=&#8221;160%&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22header_text_color%22,%22body_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center\">Marilyn <span style=\"font-weight: 400\">gives marketers a more complete and real-time view of program performance, enabling optimisation and driving brand growth across each of our technology suites.<\/span><\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(85,95,237,0.7)&#8221; 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_builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;cafc6ebb-3f2c-4a23-9e34-d07608a4ee64&#8243; title_text_color=&#8221;gcid-primary-color&#8221; max_width=&#8221;744px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22title_text_color%22%93}&#8221; title_level=&#8221;h3&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;24px||24px||false|false&#8221; custom_padding=&#8221;32px||24px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Measurement &amp; Intelligence&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;cafc6ebb-3f2c-4a23-9e34-d07608a4ee64&#8243; title_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||24px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; title_level=&#8221;h4&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;b282b9d3-546d-4af4-a1ee-702a208ac01c&#8221; text_text_color=&#8221;gcid-primary-color&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Our leading Commerce Marketing Mix Model synthesises truth with performance, offering unmatched clarity into the Total Business Impact of marketing activities.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Ecommerce Insights&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;cafc6ebb-3f2c-4a23-9e34-d07608a4ee64&#8243; title_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||24px||false|false&#8221; hover_enabled=&#8221;0&#8243; title_font_size_tablet=&#8221;&#8221; title_font_size_phone=&#8221;&#8221; title_font_size_last_edited=&#8221;on|desktop&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_level=&#8221;h4&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;b282b9d3-546d-4af4-a1ee-702a208ac01c&#8221; text_text_color=&#8221;#ffffff&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>Dive into vital metrics across sales, operations, media, digital shelf presence, and Amazon Marketing Cloud, all organised to accelerate decision-making.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; 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sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>A centralised commerce media platform that ingests, normalises, and visualises global campaign data, simplifying the analysis of commerce marketing performance across all vendors.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Vendor Fusion&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;cafc6ebb-3f2c-4a23-9e34-d07608a4ee64&#8243; title_text_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||24px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_level=&#8221;h4&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_heading][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;b282b9d3-546d-4af4-a1ee-702a208ac01c&#8221; text_text_color=&#8221;#ffffff&#8221; custom_padding=&#8221;0px|0px|0px|0px|true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-primary-color%22:%91%22text_text_color%22%93}&#8221;]<\/p>\n<p>By merging intelligence with performance data, Marilyn identifies untapped revenue opportunities to provide high-performance activations and personalised shopper experiences.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=&#8221;flex-col&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;48px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_heading title=&#8221;Analytics Integration&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;98d5aecc-cc3c-45d0-a5e7-bb49e512bf3a&#8221; title_text_align=&#8221;left&#8221; title_text_color=&#8221;#FFFFFF&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; 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