{"id":5333,"date":"2024-05-01T22:07:10","date_gmt":"2024-05-02T02:07:10","guid":{"rendered":"https:\/\/www.themarsagency.com\/au\/strategy-analytics\/"},"modified":"2024-08-23T15:26:52","modified_gmt":"2024-08-23T05:26:52","slug":"strategy-analytics","status":"publish","type":"page","link":"https:\/\/www.marsunited.com\/au\/strategy-analytics\/","title":{"rendered":"Strategy & Analytics"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_image=”off” background_video_webm=”https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/05\/Strategy_Analytics_MU_Header_Video.1.1.webm” background_video_width=”100vw” background_video_height=”auto” background_video_pause_outside_viewport=”off” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”40px|0px|40px|0px|false|true” custom_css_free_form=”@media only screen and (max-width: 600px) {|| .reverse-mobile {|| display: flex;|| 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Your Comprehensive\u00a0
Strategic Analytics Partner<\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” width=”744px” custom_padding=”32px||||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22text_text_color%22%93}” sticky_enabled=”0″]

From long-term business strategy to campaign-level creative strategy to in-depth commerce data analytics, our suite of services is designed to ensure that we don\u2019t just fulfill briefs; we anticipate needs, set trends, and achieve goals. Our commitment to growth includes redefining changes as we respond to them.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”rgba(35,31,32,0.7)” min_height=”2078.3px” custom_margin=”0px||0px||false|false” custom_padding=”80px||80px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”24px||24px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Forward-Thinking Strategic Client Expertise” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” hover_enabled=”0″ global_colors_info=”{}” title_level=”h3″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”gcid-primary-color” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]

Our progressive, strategic approach helps our clients stay one step ahead. We collaborate closely with them to navigate their business landscapes, decode shopper behaviour, and anticipate future needs. <\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Commerce Insights & Trends” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_level=”h3″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”#ffffff” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]

Our deep understanding of people, culture, and client objectives enables us to deliver strategies that really connect with consumers. We leverage the power of Marilyn<\/span>\u00ae<\/span> to transform the ordinary into strategic foresight for commerce analytics excellence.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”24px||24px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Shopper Acquisition, Retention, Loyalty, and Omnichannel Campaign Planning” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” hover_enabled=”0″ global_colors_info=”{}” title_level=”h3″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”gcid-primary-color” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]

Specialising in the art of shopper, our knowledge and strategies are crafted to unify your omnichannel campaigns and drive enduring market success.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Workshop Facilitation” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_level=”h3″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”#ffffff” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]

From sparking innovation to streamlining annual planning, our workshops are designed to enable breakthrough thinking and strategic preparedness.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”24px||24px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Retailer-First Strategy” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” hover_enabled=”0″ global_colors_info=”{}” title_level=”h3″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”gcid-primary-color” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]

Focused on a retailer-first methodology, we offer expert guidance in opportunity sizing, retailer sell-ins, joint business planning, product launch activation, strategic activation, and tailored campaign strategies.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Data Insights, Foresights, & Analysis” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_text_color=”#FFFFFF” custom_margin=”||24px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_level=”h3″ sticky_enabled=”0″][\/et_pb_heading][et_pb_text _builder_version=”4.25.0″ _module_preset=”b282b9d3-546d-4af4-a1ee-702a208ac01c” text_text_color=”#ffffff” hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}” sticky_enabled=”0″]

Turning data into a strategic asset, we provide insightful analysis and actionable recommendations that empower businesses to lead and innovate. The power of Marilyn<\/span> enables us to fuel robust reporting and analysis.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”flex-col” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”80px||0px||false|false” custom_padding=”0px||0px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”superscript” _builder_version=”4.25.0″ _module_preset=”1e3badb6-a5f7-4a63-b702-132b6f86606f” text_text_color=”gcid-primary-color” hover_enabled=”0″ global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}” header_2_font=”–et_global_heading_font||||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”53px” sticky_enabled=”0″]

Why Mars United Commerce<\/h2>[\/et_pb_text][et_pb_text module_class=”yellow-box” _builder_version=”4.25.0″ _module_preset=”1e3badb6-a5f7-4a63-b702-132b6f86606f” global_colors_info=”{}”]

Strategy & Analytics?<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”32px||0px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”We are the most trusted commerce company, with an established history of developing connected commerce analytics strategies that drive results.” _builder_version=”4.25.0″ _module_preset=”cafc6ebb-3f2c-4a23-9e34-d07608a4ee64″ title_level=”h3″ title_text_color=”#FFFFFF” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_heading][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”1787cc72-eb9e-45cc-9fd0-a35fcb2a8ab6″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#FFFFFF” header_font=”Helvetica Nue Light||||||||” custom_margin=”||0px||false|false” custom_padding=”16px|24px|16px|24px|false|false” hover_enabled=”0″ border_color_all=”#efece6″ border_width_bottom=”1px” border_color_bottom=”#FFFFFF” global_colors_info=”{}” sticky_enabled=”0″]

Strategic business relationships<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”1787cc72-eb9e-45cc-9fd0-a35fcb2a8ab6″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_padding=”16px|24px|16px|24px|false|false” border_color_all=”#efece6″ border_width_bottom=”1px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”]

Data and analytics to drive business growth<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.25.0″ _module_preset=”1787cc72-eb9e-45cc-9fd0-a35fcb2a8ab6″ text_font=”–et_global_body_font|300|||||||” text_text_color=”#FFFFFF” custom_margin=”||0px||false|false” custom_padding=”16px|24px|16px|24px|false|false” border_color_all=”#efece6″ border_width_bottom=”1px” border_color_bottom=”#FFFFFF” global_colors_info=”{}”]

Shopper journey-driven insights and ideas<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”80px||0px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_font=”Helvetica Neue|300|||||||” text_text_color=”#FFFFFF” text_font_size=”31px” text_line_height=”1.5em” hover_enabled=”0″ sticky_enabled=”0″ max_width=”744px”]

Long-standing relationships and groundbreaking tech ensure our continued success.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”48px||0px||false|false” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image_icon_background_color=”RGBA(255,255,255,0)” alt=”Ratings and reviews” image_icon_width=”200px” _builder_version=”4.25.0″ _module_preset=”8f447685-367b-4901-9d84-51ecb0b99850″ header_text_color=”#FFFFFF” header_line_height=”120%” body_text_color=”#FFFFFF” body_line_height=”160%” image_icon_custom_margin=”0px||0px||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_margin=”0px||0px||false|false” custom_padding=”0px||16px||false|false” animation=”off” hover_enabled=”0″ custom_css_blurb_title=”margin-bottom: 24px;” global_module=”4922″ saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″ title=”Trusted Partners” image=”https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/04\/ratings-icon.svg”]

Our client tenure is above industry standards because we think further than the day-to-day to stay ahead of your business challenges.<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image_icon_background_color=”RGBA(255,255,255,0)” alt=”Ratings and reviews” image_icon_width=”200px” _builder_version=”4.25.0″ _module_preset=”8f447685-367b-4901-9d84-51ecb0b99850″ header_text_color=”#FFFFFF” header_line_height=”120%” body_text_color=”#FFFFFF” body_line_height=”160%” image_icon_custom_margin=”0px||0px||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_margin=”0px||0px||false|false” custom_padding=”0px||16px||false|false” animation=”off” hover_enabled=”0″ custom_css_blurb_title=”margin-bottom: 24px;” global_module=”4922″ saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″ title=”Scalable Solutions” image=”https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/04\/graphs-icon.svg”]

100% of our clients engage with our Strategy & Analytics offerings, proof of our universal applicability and efficacy in shopper marketing.<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image_icon_background_color=”RGBA(255,255,255,0)” alt=”Ratings and reviews” image_icon_width=”200px” _builder_version=”4.25.0″ _module_preset=”8f447685-367b-4901-9d84-51ecb0b99850″ header_text_color=”#FFFFFF” header_line_height=”120%” body_text_color=”#FFFFFF” body_line_height=”160%” image_icon_custom_margin=”0px||0px||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_margin=”0px||0px||false|false” custom_padding=”0px||16px||false|false” animation=”off” hover_enabled=”0″ custom_css_blurb_title=”margin-bottom: 24px;” global_module=”4922″ saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″ title=”Analytical Prowess” image=”https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/04\/fingerprint.svg”]

Marilyn<\/span> is our strategic cornerstone, providing easy access to unlimited amounts of data that empower decisions and predictive planning across the spectrum.<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” width=”100%” max_width=”2560px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_blog_extras blog_layout=”slider” slider_layout=”block_extended” include_posts=”5734,5717,5747″ module_class=”custom-post-slider” _builder_version=”4.25.0″ _module_preset=”728c846e-e840-4ad3-86f6-355efa90fbbf” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ header_level=”h5″][\/et_pb_blog_extras][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” background_color=”gcid-a0582bb5-5c9e-45d6-9dc5-6ecfa918c72a” background_image=”https:\/\/www.marsunited.com\/wp-content\/uploads\/2024\/04\/Powered-By-Marilyn-transparent.png” background_size=”custom” background_image_width=”49.5%” background_position=”bottom_right” width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” background_image_width_phone=”88.8%” global_colors_info=”{%22gcid-a0582bb5-5c9e-45d6-9dc5-6ecfa918c72a%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.25.0″ _module_preset=”default” width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”150px|24px|150px|24px|true|true” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”1787cc72-eb9e-45cc-9fd0-a35fcb2a8ab6″ text_font=”Helvetica Neue|300|||||||” text_text_color=”gcid-primary-color” header_font=”Helvetica Neue|300|||||||” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{%22gcid-primary-color%22:%91%22text_text_color%22%93}”]

Our premier commerce marketing technology platform is at the heart of everything we do. Marilyn is designed to ingest, connect, analyze and transform vast amounts of data into definitive strategic pathways and deliver insights that catalyze growth and inspire decisions.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”\/au\/marilyn\/” button_text=”Discover Marilyn\u00ae” _builder_version=”4.25.0″ _module_preset=”33eb1f06-7a2a-4b98-a277-292b3dd17359″ custom_margin=”42px||auto||false|false” custom_padding=”8px|24px|8px|24px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22button_bg_color%22%93,%22gcid-92bb32dd-6e0e-4429-9d44-293093944292%22:%91%22button_text_color%22%93}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” 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