The retail media giant’s new platforms and services are designed to help Canadian advertisers build unified campaigns that will deliver a stronger business impact. Here’s how.
Results for "amazon"
What Makes Rufus Tick? Insights into Amazon’s Agentic AI Search
Early insights from a breakthrough study by Mars United and Profitero+ find Rufus getting picky with ratings & reviews.
Amazon unBoxed: Making Advertising More Efficient
Mars United SVP-Ecommerce Tyrel Beutler outlines some of the new AI-infused solutions Amazon is deploying to consolidate and enhance the advertising strategies of brand partners.
Amazon unBoxed: Questions to Ask, Answer, and Automate
Digital Commerce practice lead Ethan Goodman outlines four key themes that emerged from Amazon Ads’ annual conference for brand and technology partners.
Amazon Prime Big Deal Days: 2025 CPG Recap
Insights and analysis about the holiday shopping season’s unofficial kickoff, which now encompasses special events at Walmart and other key retailers.
Amazon Retail Ad Service: Implications for Brands and Retailers
The new adtech solution gives other retailers access to the tools, shopper insights, and even advertisers that have made Amazon Ads the world’s leading retail media network.
Cyber 5 Brand Performance Trends at Walmart and Amazon
A review of key brand visibility metrics across 10 holiday gift categories during the critical holiday sales window.
Amazon UnBoxed: Key Takeaways for Commerce Marketers
Mars United cuts to the chase by identifying the five product announcements with the greatest potential for driving ecommerce success.
Amazon Prime Big Deal Days 2024 CPG Recap
Insights and analysis about the holiday shopping season’s new unofficial kickoff from Mars United’s Marilyn Ecommerce Insights Suite.
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